Definition

The Rich Results Test is Google's official tool for testing a page's structured data, showing which rich results the markup is eligible to generate and flagging any errors or warnings.

The tool accepts a live URL or a pasted code snippet and reports the structured data it detects, the rich result types that data can qualify for, and any issues to fix. Eligibility for a rich result is not a guarantee that Google will show one; Google decides at query time. The Rich Results Test focuses on Google-supported features, and its findings can be cross-checked against the rich result reports in Search Console.

Examples

• Validating markup

  After adding Product markup, a developer pastes the URL into the Rich Results Test and sees it is eligible for a product snippet, with one warning about a missing 'brand' field.

• Debugging errors

  The Rich Results Test flags an invalid date format in an Article page's structured data, so the team corrects it before the page is recrawled.

Sources

• Google Search Central — Understand how structured data works
• Google — Rich Results Test tool

Related terms

• Schema Markup
  Structured data added to a page that describes its content to search engines in a machine-readable format.
• Rich Results
  Search results enhanced with visual or interactive elements — review stars, prices, FAQs, recipe images — generated from a page's structured data.
• URL Inspection Tool
  A Google Search Console feature that reports Google's indexed version of a specific page and tests whether a URL can be indexed.

Where QueryCatch uses this

• SEO Audit
• Page Optimisation