Definition

Google Merchant Center is a free Google platform where merchants upload and manage their product data so those products can appear across Google surfaces — including Search, the Shopping tab, Images, Maps and YouTube.

Merchants add business details and connect sales channels, then supply product data either by uploading a feed or by syncing from a platform such as Shopify. The product data follows Google's product data specification. Merchant Center feeds can complement Product structured data on the site: the feed gives Google detailed, controllable commerce data, while on-page markup improves eligibility for product rich results.

Examples

• Shopify sync

  A Shopify store connects to Google Merchant Center, which pulls its catalogue automatically so the products become eligible to appear in Google's free shopping listings.

• Feed upload

  A retailer uploads a product feed to Merchant Center with prices and availability, giving Google commerce data it can show in the Shopping tab.

Sources

• Google Merchant Center Help — Get started with Merchant Center
• Google Search Central — Share your product data with Google

Related terms

• Merchant Listing
  Product markup that makes a page eligible for Google's shopping experiences, showing details like price, availability and shipping.
• Product Structured Data
  Markup based on schema.org's Product type that describes product details so Google can show richer results.

Where QueryCatch uses this

• Merchant Feed Analysis
• SEO Audit