Definition

Product structured data is markup based on schema.org's Product type that describes attributes such as price, availability and ratings. Google can use it to present richer product information in Search results, Google Images and Google Lens.

Google describes two product experiences. Product snippets suit pages where a purchase cannot be completed directly, such as editorial reviews, and can display details like ratings and pros and cons. Merchant listing experiences suit pages where a product can be bought, and support details such as price, availability, shipping and returns. Eligibility for either result depends on the data provided and on Google's own systems; valid markup makes a page eligible but does not guarantee a rich result will appear.

Examples

• Merchant listing page

  An online shop marks up a product page with name, image, price, currency and availability so it can be eligible for a merchant listing experience.

• Editorial review page

  A review site adds Product markup with an aggregate rating and pros and cons on a page that does not sell the item directly.

Sources

• Google Search Central — Product structured data
• Schema.org — Product

Related terms

• Schema Markup
  Structured data added to a page that describes its content to search engines in a machine-readable format.
• JSON-LD
  A JSON-based syntax for embedding structured data in a script tag, used to describe a page's content to search engines and other parsers.
• Rich Results
  Search results enhanced with visual or interactive elements — review stars, prices, FAQs, recipe images — generated from a page's structured data.
• Review Snippet
  A search result enhancement that shows a star rating or short review excerpt, generated from Review or AggregateRating structured data.
• Image SEO
  The practice of structuring images and surrounding markup so search engines can discover, understand and surface them in image and web search results.

Where QueryCatch uses this

• Schema Markup Generator
• SEO Audit