Definition

The Local Pack is a SERP block that shows a small set of nearby business listings alongside a map, surfacing details such as name, rating, hours and directions for a location-based query.

Local Pack results are drawn from Google Business Profile data rather than the standard web index. Google states that local rankings are mainly based on relevance, distance and prominence, and the pack typically displays three listings — which is why it is also called the '3-pack' or 'map pack'. Users can tap 'More places' to open a fuller Google Maps results view.

Examples

• Restaurant search

  A user in Sydney searches 'best ramen near me'. Above the organic results, the Local Pack shows three ramen restaurants with star ratings, addresses, opening hours and a map pin for each.

• Service business

  Searching 'emergency plumber Bondi' returns a Local Pack of three plumbing businesses with phone numbers and 'Call' buttons, each linked to its Google Business Profile.

Sources

• Google Business Profile Help — Improve your local ranking on Google

Related terms

• Local SEO
  The practice of optimising a business's online presence to surface in location-based search results, including the Local Pack and Google Maps.
• Google Business Profile
  A free Google listing that represents a real-world business across Google Search and Maps with details such as name, address, hours, photos and reviews.
• SERP
  The page a search engine returns in response to a query, including the list of results and any features such as ads, knowledge panels and rich snippets.
• Knowledge Panel
  An information box in Google's search results, automatically generated for an entity from sources like the Knowledge Graph and the open web.
• Citation
  A mention of a business's name, address or phone number on another website, which Google can use as a signal when understanding a local business.

Where QueryCatch uses this

• Google Search Performance
• Local Business Schema