Definition

Sitelinks are additional links to a site's internal pages that Google may display beneath a top search result, helping users navigate directly to specific sections of the site.

Google generates sitelinks automatically based on its understanding of a site's structure; they cannot be requested via meta tags or structured data. Clear navigation, descriptive anchor text, and a logical site hierarchy give Google more material to work with. The Sitelinks Search Box feature was deprecated by Google in late 2024.

Examples

• Branded query result

  Searching for a brand name like "Spotify" returns the Spotify homepage as the top result, with sitelinks to /premium, /podcasters, /signup, and /download displayed in a grid below the headline. Each sitelink takes the user directly to that internal page.

Sources

• Google Search Central — Sitelinks

Related terms

• SERP
  The page a search engine returns in response to a query, including the list of results and any features such as ads, knowledge panels and rich snippets.
• Internal Linking
  The practice of linking from one page on a site to another page on the same site. Helps users navigate and gives search engines more crawl paths.

Where QueryCatch uses this

• SEO Audit