Definition

A merchant listing is a product page marked up with Product and Offer structured data so it becomes eligible for Google's shopping experiences — such as product snippets, the shopping knowledge panel and product results in Google Images.

Merchant listing markup uses the schema.org Product type with a nested Offer, describing details like price, availability, and shipping or return information. Google uses it to understand and present product data across shopping surfaces. Eligibility does not guarantee display, and product data can also be supplied through a Merchant Center feed; structured data on the page and feed data can complement each other.

Examples

• Product page markup

  An online store adds Product and Offer JSON-LD with price and availability. The page becomes eligible for a product snippet showing '$59, In stock' in Google results.

• Shipping details

  A retailer includes shipping and return information in its merchant listing markup so shoppers can see delivery details directly in Google's shopping experiences.

Sources

• Google Search Central — Merchant listing (Product, Offer) structured data

Related terms

• Product Structured Data
  Markup based on schema.org's Product type that describes product details so Google can show richer results.
• Schema Markup
  Structured data added to a page that describes its content to search engines in a machine-readable format.
• Rich Results
  Search results enhanced with visual or interactive elements — review stars, prices, FAQs, recipe images — generated from a page's structured data.

Where QueryCatch uses this

• Merchant Feed Analysis
• SEO Audit