Definition

Organization structured data is markup based on schema.org's Organization type that supplies administrative details about a business, such as its name, logo, contact points and address. Google uses it to better understand an organisation and to disambiguate it within Search.

Google states there are no required properties for Organization structured data; the guidance is to include fields that genuinely apply to the organisation. Some properties influence visible elements such as a logo in Search results or knowledge panels, while others work behind the scenes for disambiguation. Google suggests placing the markup on a single representative page, such as the homepage or an about page, and using the most specific applicable schema.org subtype, for example OnlineStore for an e-commerce business.

Examples

• Homepage identity markup

  A company adds JSON-LD on its homepage with its name, logo, address and sameAs links to its official social profiles.

• Contact details

  A business includes a contactPoint with a customer service telephone number and email so Google can associate those details with the organisation.

Sources

• Google Search Central — Organization structured data
• Schema.org — Organization

Related terms

• Schema Markup
  Structured data added to a page that describes its content to search engines in a machine-readable format.
• JSON-LD
  A JSON-based syntax for embedding structured data in a script tag, used to describe a page's content to search engines and other parsers.
• Knowledge Panel
  An information box in Google's search results, automatically generated for an entity from sources like the Knowledge Graph and the open web.
• Rich Results
  Search results enhanced with visual or interactive elements — review stars, prices, FAQs, recipe images — generated from a page's structured data.
• Site Name
  The name Google displays above a page's title link in search results to identify which site the page belongs to.

Where QueryCatch uses this

• Schema Markup Generator
• SEO Audit