Definition

Recipe structured data is schema.org markup using the Recipe type that describes a recipe — its ingredients, steps, cooking time and ratings — so Google can present it as a recipe rich result in Search and Images.

The markup uses the Recipe type, often with HowToStep and ItemList for the method and ingredients. It can make a page eligible for recipe rich results, the recipe host carousel, and enhanced treatment in Google Images. As with all structured data, eligibility does not guarantee Google will show a rich result.

Examples

• Recipe rich result

  A food blog adds Recipe JSON-LD with cook time, calorie count and an aggregate rating. The recipe becomes eligible to show a star rating and cook time in Google Search.

• Host carousel

  A publisher marks up its collection of curry recipes so they can appear together in a recipe host carousel for relevant queries.

Sources

• Google Search Central — Recipe (Recipe, HowToStep, ItemList) structured data

Related terms

• Schema Markup
  Structured data added to a page that describes its content to search engines in a machine-readable format.
• Rich Results
  Search results enhanced with visual or interactive elements — review stars, prices, FAQs, recipe images — generated from a page's structured data.
• JSON-LD
  A JSON-based syntax for embedding structured data in a script tag, used to describe a page's content to search engines and other parsers.

Where QueryCatch uses this

• Recipe Schema Generator
• SEO Audit