Glossary

Plain-English SEO definitions, sourced from Google's documentation.

Browser Caching

Storing a site's files in the browser so repeat visits reload them from disk instead of the network, controlled by HTTP cache headers.

Definition

Browser caching is the mechanism by which a browser stores copies of a site's files — such as images, CSS and JavaScript — so that repeat visits can load them from the local cache instead of re-downloading them over the network.

Caching behaviour is controlled by HTTP response headers the server sends with each file. The Cache-Control header specifies whether and for how long a response may be reused, while ETag lets the browser check whether a cached file is still current without downloading it again. Reusing cached files cuts network requests and can improve load performance for returning visitors; because Google's page-experience signals include loading performance, caching is one of several factors that can affect how fast a page feels.

Examples

  • Versioned assets

    A site serves its stylesheet as `styles.abc123.css` with `Cache-Control: max-age=31536000`. Returning visitors load it from cache, and a content change ships under a new filename.

  • Revalidation with ETag

    A browser holds an expired cached image and sends its ETag to the server; the server replies '304 Not Modified', so the image is reused without re-downloading.

Sources

Related terms

Where QueryCatch uses this

Last updated: 06/07/2026