Definition

Google Discover is a personalised content feed available in the Google app and on Google's mobile surfaces that recommends articles, videos and other content based on a user's stated and inferred interests.

Content becomes eligible for Discover automatically once it is indexed by Google and complies with the Discover content policies — no special tags or structured data are required. Large, high-quality images (at least 1200 pixels wide) and clear, non-clickbait titles influence whether content surfaces. Discover traffic is less predictable than keyword-driven search traffic, and performance can be monitored separately in Search Console's Discover Performance report over a 16-month window.

Examples

• Publisher feed appearance

  A travel publisher's new article on Sydney day trips, indexed by Google with a high-resolution 1600px hero image, appears in Discover for users whose Web and App Activity shows interest in domestic travel.

• Performance monitoring

  A news site sees a spike in mobile traffic and opens Search Console's Discover Performance report to see which articles received Discover impressions and clicks over the past month.

Sources

• Google Search Central — Discover and your website

Related terms

• Impressions
  In Google Search Console, the number of times a link to a site appeared in Google Search results for a user, regardless of whether the user clicked it.
• Click-Through Rate
  The percentage of search impressions that resulted in a click. CTR = clicks ÷ impressions × 100.
• Indexing
  The process by which a search engine analyses a fetched page and stores information about it so the page can later be returned in search results.
• Helpful Content
  Google's term for content created primarily to benefit people, demonstrating originality, expertise, and a clear understanding of the intended audience.
• E-E-A-T
  Google's framework for assessing content quality across four lenses: Experience, Expertise, Authoritativeness and Trust.

Where QueryCatch uses this

• Google Search Performance
• Image Optimisation