Definition

A knowledge panel is the structured information box Google shows alongside or above search results when the query refers to an entity — a person, place, organisation, or thing — that Google holds data for in its Knowledge Graph.

Google generates knowledge panels automatically from sources including the Knowledge Graph, Wikipedia, Wikidata, and licensed datasets. Verified entities can claim their panel through Google to suggest factual updates, but the content shown is ultimately determined by Google's systems, not the entity. Knowledge panels are distinct from featured snippets (which extract a passage from a single web page) and rich results (which surface page-level structured data).

Examples

• Entity query on a desktop SERP

  Searching for "Sydney Opera House" returns a knowledge panel on the right side of the desktop SERP showing a photo, opening hours, address, and a description sourced from Wikipedia, alongside the regular blue-link results.

Sources

• Google Knowledge Panel Help — About knowledge panels

Related terms

• SERP
  The page a search engine returns in response to a query, including the list of results and any features such as ads, knowledge panels and rich snippets.
• Rich Results
  Search results enhanced with visual or interactive elements — review stars, prices, FAQs, recipe images — generated from a page's structured data.
• Schema Markup
  Structured data added to a page that describes its content to search engines in a machine-readable format.

Where QueryCatch uses this

• Schema Markup Generator