Definition

Rich results are Google search results that go beyond a plain blue link, surfacing extras such as review stars, recipe images, FAQs, or product prices drawn from the page's structured data.

Eligibility for a rich result requires marking up the page with the relevant schema.org type (e.g., `Recipe`, `Product`, `FAQPage`) following Google's structured-data guidelines. Eligibility is not a guarantee — Google decides per-query whether a rich result will appear, and the supported result types change over time, including occasional removals (Google retired the FAQ rich result for most sites in 2023).

Examples

• Recipe rich result

  A food blog adds `Recipe` JSON-LD with cookTime, ingredients, and an aggregateRating. The page becomes eligible for Google's recipe carousel, displaying a thumbnail, star rating, and cook time directly in the SERP.

Sources

• Google Search Central — Search Gallery (rich results)
• schema.org

Related terms

• Schema Markup
  Structured data added to a page that describes its content to search engines in a machine-readable format.
• SERP
  The page a search engine returns in response to a query, including the list of results and any features such as ads, knowledge panels and rich snippets.

Where QueryCatch uses this

• Schema Markup Generator
• SEO Audit