Definition

Event structured data is schema.org markup using the Event type that describes an event — its name, date, time and location — so Google can display it as an interactive event rich result in Search.

Event markup makes a page eligible for the event experience in Google Search, where events can appear with details such as dates and venues. It can be added by writing JSON-LD directly, or through a CMS plugin or event platform. Eligibility for the rich result does not guarantee Google will display it.

Examples

• Concert listing

  A venue marks up each concert with Event JSON-LD naming the performer, date and location. The concerts become eligible to appear as event rich results in Google Search.

• Online event

  A conference organiser sets eventAttendanceMode to online and adds a virtual location URL in its Event markup so Google can indicate the event is held online.

Sources

• Google Search Central — Event (Event) structured data

Related terms

• Schema Markup
  Structured data added to a page that describes its content to search engines in a machine-readable format.
• JSON-LD
  A JSON-based syntax for embedding structured data in a script tag, used to describe a page's content to search engines and other parsers.
• Rich Results
  Search results enhanced with visual or interactive elements — review stars, prices, FAQs, recipe images — generated from a page's structured data.

Where QueryCatch uses this

• Event Schema Generator
• SEO Audit