Google Merchant Center Feed Audit

Your Google Shopping feed, back on the shelf.

QueryCatch audits every product in Google Merchant Center, shows you which ones aren’t selling and why, then fixes titles and missing details in your brand voice. Only an admin can send changes back to Google.

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Merchant feed
Saltwater Swim Co. · example
What Is a Product Feed?

Think of it as a supermarket shelf.

Google Shopping is a giant supermarket, and your product feed is the label on every box. Google is the shelf stacker.

No barcode? It stays in the back room. A vague label? Bottom shelf, where nobody looks. A clear, complete label gets eye level. QueryCatch checks every label before the stacker does.

Google Shopping · aisle 7
  • SwimsuitNo barcode (GTIN), no colourBack room
  • Womens Swimsuit BlackBarcode ✓ · title too vague to findBottom shelf
  • Saltwater Women’s One-Piece Swimsuit, Black, Chlorine-Resistant, Sizes 6–18Barcode ✓ · colour ✓ · sizes ✓ · clear titleEye level
How Merchant Feed Analysis Works

Ten minutes. A healthier feed.

A Monday morning at Saltwater Swim Co., an example swimwear brand selling on Google Shopping. Here’s Merchant Feed Analysis doing the work, step by step.

  1. Step 1 · 9:00 am

    Plug in Merchant Center.

    Sign in with Google and pick your store. QueryCatch reads your products, their approval status, impressions and clicks, straight from Merchant Center.

    Choose a store
  2. Step 2 · 9:02 am

    Find the leak.

    You get one feed health score and a funnel from products to clicks. One glance shows where products drop out, and today it’s approvals.

    Feed health
    Where products drop outFeed health 64
    • Products612
    • Approved540
    • In stock521
    • Targeted521
    • Impressions388
    • Clicks142

    72 products disapproved by Google, so they aren’t selling at all.

  3. Step 3 · 9:04 am

    Start with what isn’t selling.

    Every product is checked against Google’s feed rules: disapprovals, missing barcodes and attributes, weak or duplicate titles, thin descriptions, image gaps. Filter to the ones that matter most.

    Issues
    Saltwater Swim Co. · 612 products
    • 72 disapproved, so not selling at all
    • 48 missing a GTIN (barcode)
    • 31 titles too short to match searches
    • 57 missing a colour
  4. Step 4 · 9:06 am

    Fix thirty-one titles in one go.

    Filter to weak titles, select them and run the AI across all of them. It rewrites each title and description in your brand voice and Google’s title structure, and fills in a missing brand, colour or size.

    Batch optimisation
  5. Step 5 · 9:10 am

    Tick the good ones. Push.

    Read each rewrite, tick the ones you like and push them straight to Google. Only admins can push. Anyone else sends a product’s changes to Approvals for an admin to sign off.

    Batch optimisation

9:12 am

Shelves tidied before the morning swim.

On Shopify? It’s in your admin too.

The QueryCatch app has Merchant Feed Analysis built in, so you can audit and fix your Google Shopping feed without leaving your Shopify admin. It’s free for QueryCatch subscribers.

QueryCatch for ShopifyGet it on the App Store

Frequently asked questions

The quick answers.

Does it pull live data from Google Merchant Center?

Yes. Once you connect with your Google account, QueryCatch reads your products, their approval status in each country, their impressions and clicks, and your account settings straight from Merchant Center every time you run the audit.

What does it check?

Disapprovals, missing barcodes (GTINs), brands and product types, missing attributes such as colour, age group, gender and size, short or duplicate titles, thin descriptions, image gaps, and products with no impressions or clicks. It rolls it all into one feed health score.

How does the AI help?

Select a group of products and the AI rewrites each title and description in your brand voice, and fills in a missing brand, colour, size, gender or age group. On a single product you can also just shorten an over-long title or description, or expand a thin description.

Who can send changes to Google?

Only admins. Merchant Center is live shopping data, and a wrong size or a bad title can get a product disapproved. Admins push changes straight to Google. Anyone else on the profile sends a product’s changes to Approvals, where an admin approves and applies them, with a record of who asked and who said yes.

Can it fix every disapproval?

Not all of them. Some, like policy issues, have to be fixed in Merchant Center itself. QueryCatch flags them so you know where to look.

I sell on Shopify. Does it work for me?

Yes. If your Shopify products sync to Merchant Center, which is the usual setup, QueryCatch reads them from there. You can also use Merchant Feed Analysis inside the QueryCatch app in your Shopify admin.

Have a different question? Get in touch

Get every product to eye level

Connect Google Merchant Center and see which products aren’t selling, and why. It takes two minutes.

Get startedRead the guide