Google Search Console Dashboard

Search performance, in plain English.

Clicks, impressions, click-through rate and position from Search Console, with what changed since last time and the searches behind it. Read it in a minute, not an afternoon.

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Search performance
Harbour Physio · example
Impressions vs Clicks, Explained

Think of it as foot traffic.

Impressions are people walking past your shop window. Clicks are the ones who walk in. Click-through rate is the share who do.

Average position is where your shop sits on the street. Closer to the start, more people pass. Search Console counts all four; QueryCatch tells you what they mean.

Last 30 days, in peopleExample
  • Impressionswalked past your window48,200
  • Clickscame inside1,350
  • Click-through rateof passers-by came in2.8%
  • Average positionyour spot on the street8.4
How to Read Search Console Data

Eight minutes. One clear next step.

A Monday morning at Harbour Physio, an example physiotherapy clinic on WordPress. Here’s search performance doing the reading, step by step.

  1. Step 1 · 8:30 am

    Coffee and four numbers.

    Clicks, impressions, click-through rate and average position for the last 30 days, each against the 30 before. Google reports two to three days behind, so the range ends on the last complete day.

    Search performance
  2. Step 2 · 8:31 am

    Spot the odd one out.

    More people are seeing you, but clicks haven’t kept up. The trend chart shows impressions climbing while clicks stay flat.

    Performance trend
  3. Step 3 · 8:33 am

    Find the search behind it.

    The top searches table lists every query with its own clicks, impressions, click-through rate and position. Sort by impressions and one jumps out.

    Top searches
    • sciatica exercises0.9%Low CTR
    • physio near me4.7%
    • lower back pain physio3.2%
    • harbour physio38%

    9,400 people saw it. Only 85 clicked.

  4. Step 4 · 8:35 am

    Open it up.

    Click the search for the full picture: whether it’s rising or slipping, what people are after, branded or not, mobile versus desktop, and the related searches around it.

    Query insight · sciatica exercises
  5. Step 5 · 8:38 am

    Send it, or set it on repeat.

    Email the report to whoever needs it, or schedule it to land every month. The meta title fix can wait until after the second coffee.

    Share report

8:39 am

Monday, sorted before the first patient.

Search Console AI Assistant

Or just ask your AI assistant.

Plug QueryCatch into Claude, ChatGPT or another AI app and ask how search is going. It reads your real Search Console data: totals, top searches, top pages and how any one search is doing.

  • Answers from your real Google and site data
  • Asks before it changes anything
  • Included with your plan
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On Shopify? It’s in your admin too.

The Intelligence page in the QueryCatch Shopify app shows the same Search Console numbers, with Google Analytics traffic alongside, right inside your Shopify admin. Free for QueryCatch subscribers.

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Frequently asked questions

The quick answers.

Where do the numbers come from?

Straight from Google Search Console, which you connect when you sign up. QueryCatch shows the clicks, impressions, click-through rate and average position Google records for your site, and the searches behind them.

Why can’t I see the last couple of days?

Search Console reports two to three days behind. QueryCatch ends every date range on the latest complete day, so you never compare a half-counted day with a full one.

How far back can I go?

Up to 16 months, which is as much as Google keeps. Pick the last 7, 30 or 90 days, this or last week or month, or your own dates, and compare with the period before or the same time last year.

Lots of impressions, few clicks. What does that mean?

People see you but choose another result. Usually the meta title or description doesn’t match what they searched for. QueryCatch’s meta title and meta description tools can rewrite them in your brand voice.

Can I share it with a client or my boss?

Yes. Email the report with a note, or schedule it to arrive every 14 days, monthly, quarterly, every six months or yearly.

Have a different question? Get in touch

Know how search is going by 9 am

Connect Google Search Console and see your clicks, impressions and top searches in plain English. It takes two minutes.

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