Brand Voice (Shopify App)

Set tone of voice, do's, don'ts and brand notes inside the QueryCatch Shopify app so every generated meta title, alt text and blog post stays on-brand.

Brand voice in the Shopify app Brand voice is the source of truth QueryCatch uses every time it writes for your store. You set it once — tone, the things to always say, the things to never say, plus any extra notes — and QueryCatch threads those rules into every meta title, image alt text and blog post it generates for you. Brand voice is part of the Essential plan, alongside Keyword Research and the AI Blog Writer. Opening Brand voice Open the QueryCatch app in your Shopify admin. From the in-app navigation, pick Brand voice. Fill in tone, do's, don'ts and brand notes. Tap Save brand voice — your changes apply to every AI generation immediately Fields explained Tone of voice — pick a preset (friendly, professional, playful…) or type your own (e.g. "warm and direct"). Do's — up to 25 short rules the AI must always follow (e.g. "Mention our 30-day returns"). Don'ts — up to 25 short rules the AI must never break (e.g. "Never call our items 'cheap'"). Brand notes — free-form context (positioning, audience, taglines) up to 2,000 characters Your brand voice is stored per workspace — it travels with the store, not the device, and applies to every team member with access. Where brand voice applies Blog Topics — topic suggestions are biased toward your tone and rules. Blog Writer — full posts are drafted on-brand. AI Meta Data Optimisation — meta titles and descriptions honour your tone. AI Image Optimiser — alt text is written in your voice Tips Lead with the most important do's — the AI weights earlier rules more heavily. Be specific in don'ts — "avoid exclamation marks" beats "don't be too loud". Use brand notes for context that's hard to express as a rule — audience, positioning, taglines