SEO Content Approval Workflow

SEO approvals. Nothing ships unseen.

Anyone on your team can write a change. An admin sees it next to what’s live, says yes or “change this”, and you apply it when you’re ready. Every step is recorded.

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Approvals
Pixel & Pine · example
What Is an Approval Workflow?

Think of it as a second signature.

Big cheques need two signatures: one person writes it, another signs it off. Nobody finds that slow. It’s just how money stays safe.

Approvals does the same for your website. Anyone can write the change. An admin signs it before it goes live, and both names stay on it.

Pixel & Pine · exampleNo. 0042

Change to

Meta description · Wedding flowers page

“Hand-tied wedding bouquets, table flowers and arches, designed with you and delivered on the day. Book a free consultation today.”

Mia

Written by

SamApproved

Signed off by (admin)

How SEO Approvals Work

One request. Two signatures. Zero Slack threads.

A Wednesday at Pixel & Pine, an example agency looking after a florist’s WordPress site. Here’s Approvals doing the work, step by step.

  1. Step 1 · 10:00 am

    Write it. Don’t ship it.

    Mia has an AI-written meta description for the wedding flowers page on a client’s site. Instead of publishing, Mia clicks Request approval, picks a reviewer and leaves a note.

    Request approval
  2. Step 2 · 10:01 am

    The reviewer hears about it.

    Sam gets an email with a link straight to the change. A ticket lands in Sam’s queue too, already assigned, so it can’t get lost.

    Inbox and tickets
  3. Step 3 · 11:30 am

    Current, next to proposed.

    Sam opens it and sees what’s live now beside what Mia wants to change it to. No hunting through docs or Slack threads.

    Approval · Wedding flowers
    Meta description · Wedding flowers

    Current

    Flowers for weddings and events. Contact us for a quote.

    Proposed

    Hand-tied wedding bouquets, table flowers and arches, designed with you and delivered on the day. Book a free consultation today.

  4. Step 4 · 11:32 am

    Yes. Or “change this”.

    Sam approves, or clicks Request changes and says what to fix. Either way, Mia gets an email with the answer.

    Approval · Wedding flowers
  5. Step 5 · 2:00 pm

    Apply when you’re ready.

    Approved doesn’t mean live. Click Apply when it suits you, say after the client’s launch. The ticket closes itself, and the record stays forever.

    Approvals

2:01 pm

Signed, sealed, shipped.

SEO Changes You Can Approve

What can wait for a yes?

Send any of these for review instead of publishing straight away.

  • Meta titles
  • Meta descriptions
  • Blog posts
  • Blog topics
  • WordPress images
  • Shopify image alt text
  • Merchant Center products
AI SEO Changes, Approved First

Your AI assistant asks first, too.

Using Claude, ChatGPT or another AI app with QueryCatch? It has its own sign-off. An admin has to allow changes at all, your assistant shows you each change and asks first, and every change is logged. Most can be undone in one click.

  • Changes stay off until an admin allows them
  • It shows you each change and asks first
  • Every change is logged; most undo in one click
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Frequently asked questions

The quick answers.

Which changes can go through Approvals?

Meta titles, meta descriptions, blog posts, blog topics, WordPress image details, Shopify image alt text and Google Merchant Center product edits.

How does the reviewer find out?

They get an email straight away with a link to the change, and a ticket appears in their queue, labelled as an approval request and assigned to them.

Who can approve?

Anyone on a profile can send a change for review, and the reviewer is always an admin. Admins can review their own requests, which helps when you work alone, and it’s still recorded.

What if the reviewer says no?

They click Request changes and write what needs fixing. The person who asked is emailed the note, and the linked ticket is closed.

Does approving make the change live?

Not on its own. An approved change goes live when someone clicks Apply, so you can choose the moment. The person who asked or an admin can apply it; Merchant Center edits need an admin.

What gets recorded?

Who asked, who approved or asked for changes, who applied it and when, along with the proposed change and what was live at the time.

Have a different question? Get in touch

Stop shipping SEO changes by Slack

Approvals come with every QueryCatch plan. Pick your reviewers and you’re set.

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