Google has unveiled Passage Indexing 2.0, a significant upgrade to its ability to understand and rank specific passages within web pages. This update, rolling out globally in March 2025, represents a fundamental shift in how Google evaluates content relevance.
Key Improvements in Passage Indexing 2.0
The new system can now understand context across multiple pages on the same website, creating a more comprehensive understanding of topic authority. This means that even if specific information is buried deep within a page, Google can surface it for relevant queries while considering the broader context of your entire site.
Impact on Content Strategy
Content creators should focus on comprehensive coverage of topics rather than creating multiple thin pages. Long-form content with well-structured sections and clear headings will benefit most from this update. The algorithm now rewards depth and expertise over keyword-optimized short articles.
