Why Rank Tracking Looks Different on Ahrefs and Semrush But Not in GSC (or Query Catch)
Google’s latest change to how search results are displayed has disrupted keyword tracking across third-party SEO tools — but not in Google Search Console.
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Nishaan Vigneswaran
Full-Stack Software engineer specialising in Next.js and React. Industry expert in Search Engine Optimisation.
Articles by Nishaan Vigneswaran
Showing all 15 published articles
The Model Context Protocol (MCP) is doing for AI what the internet did for information
By standardising how AI systems access tools and data, MCP is doing for AI what the internet did for information: opening up a universe of possibilities through connectivity.
Your App Can Talk Back - OpenAI Releases GPT-Realtime API
OpenAI has announced the general availability of the Realtime API, an optimized interface designed for low-latency, expressive voice applications.
"Hey Google" Is Killing Your Website Traffic
Assistants increasingly read one answer—often a featured snippet or AI Overview with citations.
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GA4 Cookieless Tracking: Impact on SEO Reporting & Analytics
Understanding GA4's consent mode and behavioral modeling is crucial for accurate SEO performance measurement in 2025.
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Mobile-First Indexing: Why Desktop-Only Content Can Be Invisible to Google
Google's complete transition to mobile-first indexing has hidden consequences many sites haven't discovered yet.
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Google pares back rich results support
Here are the best alternatives for schema markup validation and testing.
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Content Depth vs Volume: Why Less Content Wins in 2025
New data shows why creating fewer, more comprehensive pieces outperforms the traditional high-volume content strategy.
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Perplexity AI Search: Should SEOs Care About the Google Alternative?
Perplexity AI now handles millions of daily queries. Here's what SEOs need to know about optimizing for this emerging search platform.
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Google August 2025 spam update: Website's With AI Spam Content At Risk
Google has initiated the August 2025 spam update, a globally applied change affecting all languages.
Google's June/July 2025 Core Update: Did AI Overviews Steal Your Clicks?
This was a broad core update—Google’s periodic re-tuning of core ranking systems to surface more relevant, satisfying results across all content types; it was the second core update of 2025.
Google's March 2025 Core Update
Everything you need to know about Google's March 2025 core algorithm update and how it affects your website.
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Google Announces Passage Indexing 2.0: What It Means for Content Strategy
Google's enhanced passage indexing now understands context across entire websites, revolutionizing how content is ranked.
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Claude 3.5 Sonnet vs GPT-4 Turbo: Which AI is Better for SEO Content?
A comprehensive comparison of Claude 3.5 Sonnet and GPT-4 Turbo for SEO content creation, based on real-world testing.
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Server-Side Rendering vs Static Generation: The 2025 SEO Performance Guide
Latest benchmarks reveal surprising SEO performance differences between SSR and SSG in 2025, with new Core Web Vitals considerations.
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