Full-Stack Software engineer specialising in Next.js and React. Industry expert in Search Engine Optimisation.
Showing all 14 published articles
By standardising how AI systems access tools and data, MCP is doing for AI what the internet did for information: opening up a universe of possibilities through connectivity.
OpenAI has announced the general availability of the Realtime API, an optimized interface designed for low-latency, expressive voice applications.
Assistants increasingly read one answer—often a featured snippet or AI Overview with citations.
Understanding GA4's consent mode and behavioral modeling is crucial for accurate SEO performance measurement in 2025.
Google's complete transition to mobile-first indexing has hidden consequences many sites haven't discovered yet.
Here are the best alternatives for schema markup validation and testing.
New data shows why creating fewer, more comprehensive pieces outperforms the traditional high-volume content strategy.
Perplexity AI now handles millions of daily queries. Here's what SEOs need to know about optimizing for this emerging search platform.
Google has initiated the August 2025 spam update, a globally applied change affecting all languages.
This was a broad core update—Google’s periodic re-tuning of core ranking systems to surface more relevant, satisfying results across all content types; it was the second core update of 2025.
Everything you need to know about Google's March 2025 core algorithm update and how it affects your website.
Google's enhanced passage indexing now understands context across entire websites, revolutionizing how content is ranked.
A comprehensive comparison of Claude 3.5 Sonnet and GPT-4 Turbo for SEO content creation, based on real-world testing.
Latest benchmarks reveal surprising SEO performance differences between SSR and SSG in 2025, with new Core Web Vitals considerations.