QueryCatch has a new look. We've refreshed our identity around two things: a wordmark written as query.catch(), and a shooting-star mark that gives the brand its symbol. Here's the thinking behind it.
The wordmark: our name as a method call
Our name is written the way it would appear in code — query.catch(). In most programming languages, .catch() is where you handle whatever a request throws back at you. That is the job: you send a search query out into the world, and something always comes back — rankings, impressions, the occasional surprise. QueryCatch is where you catch it and turn it into something useful.
The wordmark is set in Geist Mono, a monospaced typeface, so it reads like a line of code rather than a logo trying too hard. query sits in the foreground colour; .catch() picks up the brand purple.
The mark: a shooting star
The symbol is a four-point star with a long tail — a shooting star, mid-flight. A query is a streak of light across the sky, and the mark is the moment you catch it. The tail runs from cyan into the brand purple, and the same star sits as a small accent on the q of the wordmark.
It also moves. The app icon has a motion version where the star flies across a night sky and resolves back into the icon — you will start to see it as a loading state across the product.
Colour and assets
The brand colour is a single purple, used for the call-to-action, the wordmark accent and the top of the star gradient. The full set — the wordmark in light and dark, the star in several finishes, and the square app icon — lives on our brand page, free to download as SVG and PNG.
Same QueryCatch, same mission: search engine optimisation, made easy. This is just a clearer way to show it.
