Merchant Feed Analysis

Audit your Google Merchant Center product feed and lift it with batch fixes

Merchant Feed Analysis Merchant Feed Analysis is QueryCatch's e-commerce optimisation hub. It pulls product data from Google Merchant Center, scores feed health and surfaces the issues holding it back — disapprovals, missing attributes, weak titles and more — so you can clear them in batch. Connect Google Merchant Center under Integrations before opening this feature. Without it, the page shows no data. When you connect, choose a specific store to analyse. If your Google login is a manager (multi-client) account, QueryCatch lists the individual stores underneath it — pick the one you want, not the manager account itself, since a manager account holds no products. What you can do See an overall feed health score and the top issues dragging it down. Filter products by issue category. Run AI-powered batch optimisations on titles and descriptions. Drill from any issue category into individual product audits /assets/documentation/merchant-feed-analysis/feed-overview.webp Issue categories Disapprovals — products Google has rejected (often the biggest revenue leak). Missing attributes — required fields like GTIN, brand or main image. Duplicate titles — multiple SKUs sharing the same title. Short descriptions. Short titles — too few details for shoppers and Google to match a search. Image issues /assets/documentation/merchant-feed-analysis/top-issues.webp Some Google Merchant Center disapprovals (for example, policy violations) require manual fixes in Merchant Center directly. QueryCatch flags them but cannot auto-resolve them. /assets/documentation/merchant-feed-analysis/audit-details.webp Batch optimisation Batch Optimisation is the bulk editor. Pick a group of products (for example, every product with a weak title in a single category), generate AI-rewritten copy applying your Brand Guidelines, then review the changes. Filter the product list to the cohort you want to fix. Run the AI optimiser across the cohort. Review proposed titles and descriptions. Untick any products you want to skip, then push the approved changes to Google, which may take up to 24 hours to re-review them /assets/documentation/merchant-feed-analysis/batch-optimise.webp AI edit modes When you optimise a single product field, the AI doesn't only rewrite from scratch — it offers targeted edits based on the field's length, so an over-long title or thin description can be fixed without losing the parts that already work: Optimise — rewrite the title or description to Google's recommended structure. Shorten — trim an over-long title or description back into Google's target range (shown when the field is too long). Expand — add specific, factual detail to a too-short description (shown when the description is below the target range) /assets/documentation/merchant-feed-analysis/product-optimiser.webp Permissions Admins can run batch optimisations and push changes. Viewers can audit products and inspect issues but cannot edit. From a single product, changes can also be sent to a teammate for sign-off through Approvals before they're pushed Start with disapprovals — they often represent products that are not currently selling at all. Fixing those usually returns measurable revenue inside 24 to 72 hours of the feed re-syncing.