Merchant Feed Analysis

Audit your Google Merchant Center product feed and lift it with batch fixes

Merchant Feed Analysis Merchant Feed Analysis is QueryCatch's e-commerce optimisation hub. It pulls product data from [[gloss:google-merchant-center|Google Merchant Center]], scores feed health and surfaces the issues holding it back — disapprovals, missing attributes, weak titles and more — so you can clear them in batch. Connect Google Merchant Center under Integrations before opening this feature. Without it, the page shows no data. When you connect, choose a specific store to analyse. If your Google login is a manager (multi-client) account, QueryCatch lists the individual stores underneath it — pick the one you want, not the manager account itself, since a manager account holds no products. What you can do See an overall feed health score and the top issues dragging it down. Filter products by issue category. Run AI-powered batch optimisations on titles and descriptions. Drill from any issue category into individual product audits Issue categories Disapprovals — products Google has rejected (often the biggest revenue leak). Missing attributes — required fields like GTIN, brand or main image. [[gloss:duplicate-titles|Duplicate titles]] — multiple SKUs sharing the same title. Short descriptions. Weak titles — keyword-stuffed, ALL CAPS or generic. Image issues Some Google Merchant Center disapprovals (for example, policy violations) require manual fixes in Merchant Center directly. QueryCatch flags them but cannot auto-resolve them. Batch optimisation Batch Optimisation is the bulk editor. Pick a group of products (for example, every product with a weak title in a single category), generate AI-rewritten copy applying your Brand Guidelines, then review the changes. Filter the product list to the cohort you want to fix. Run the AI optimiser across the cohort. Review proposed titles and descriptions. Approve and write the changes back through Approvals AI edit modes When you optimise a single product field, the AI doesn't only rewrite from scratch — it offers targeted edits based on the field's length, so an over-long title or thin description can be fixed without losing the parts that already work: Optimise — rewrite the title or description to Google's recommended structure. Shorten — trim an over-long title or description back into Google's target range (shown when the field is too long). Expand — add specific, factual detail to a too-short description (shown when the description is below the target range) Permissions Admins can run batch optimisations and push changes. Viewers can audit products and inspect issues but cannot edit. Write actions go through Approvals so they leave a paper trail Start with disapprovals — they often represent products that are not currently selling at all. Fixing those usually returns measurable revenue inside 24 to 72 hours of the feed re-syncing.