AI Brand Voice Guidelines

Brand guidelines your AI actually follows.

Tell QueryCatch how you sound once: your tone, your do’s, your don’ts. Every blog post, meta title and alt text it writes follows them. So does your AI assistant.

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Brand guidelines
Olive & Ash · example
What Are Brand Guidelines?

Think of it as briefing a new starter. Once.

When someone joins the team, you tell them how you talk. Say this. Never say that. Here’s who we are.

Brand guidelines are that chat, for every AI that writes for you. You have it once, and nobody needs reminding.

Brand guidelines
How we talk at Olive & AshWarm and unfussy

A neighbourhood place, not a fine-dining temple. Talk like a friend who knows food.

Do’s
  • Say “reservation”, never “booking”
  • Mention the wood-fired oven
Don’ts
  • No exclamation marks
  • Never call a dish “fusion”
Read by
Blog WriterBlog topicsMeta titlesMeta descriptionsAlt textYour AI assistant
How AI Brand Guidelines Work

Eight minutes. One voice, everywhere.

A quiet Monday at Olive & Ash, an example restaurant on WordPress. Here’s brand guidelines going from a first guess to every AI feature, step by step.

  1. Step 1 · 9:00 am

    It takes a first guess.

    QueryCatch has already read your site, so it suggests a tone to start from. One click fills it in, and you change whatever doesn’t sound right.

    Brand guidelines
    Detected from your site
    • ToneWarm, relaxed
    • IndustryRestaurant
    Use detected values
  2. Step 2 · 9:02 am

    Write the house rules.

    Up to 25 do’s and 25 don’ts. First person or third. Plus 2,000 characters of notes on who you are and who you’re talking to.

    Brand guidelines
  3. Step 3 · 9:05 am

    Every tool reads them.

    Blog posts, topic ideas, meta titles and descriptions, image alt text. They all follow the same rules, so nobody pastes a style guide into a prompt again.

    Image alt text
    Alt text · terrace photo

    image of food on table

    Wood-fired flatbread with whipped feta and charred lemon, served on the terraceOn brand ✓

  4. Step 4 · 9:06 am

    Your AI assistant too.

    Plug QueryCatch into Claude or ChatGPT and it reads the same voice before it writes a word. One voice, wherever you work.

    QueryCatch connected
  5. Step 5 · 9:08 am

    Only admins can change them.

    Everyone on the team writes with the voice. Only admins can edit it, so it doesn’t drift as the team grows.

    Brand guidelines · Team
    Who can do what
    • AlexAdminEdits the voice
    • SamViewerWrites with it
    • PriyaViewerWrites with it

9:09 am

One voice, from the menu to the meta tags.

Brand Voice for Claude and ChatGPT

Or tell your AI assistant.

Your assistant reads your brand voice before it writes, and with an admin’s go-ahead it can update it too. It shows you the exact change and waits for your OK.

  • Reads your voice before it writes
  • Changes need an admin and your OK
  • Included with your plan
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On Shopify? It’s in your admin too.

The QueryCatch app has the same brand voice built in, right in your Shopify admin, so every meta tag, alt text and blog post it writes for your store sounds like you. It’s free for QueryCatch subscribers.

QueryCatch for ShopifyGet it on the App Store

Frequently asked questions

The quick answers.

What can I set?

Your tone of voice (pick a preset or describe your own), whether you write in first or third person, up to 25 do’s and 25 don’ts, and up to 2,000 characters of brand notes: positioning, audience, taglines, product names, anything worth knowing. You can also give each tool its own voice, write as a persona, and fix a meta title suffix and snippets that go into descriptions word for word.

Which features use it?

The Blog Writer, the Blog Topic Generator, meta titles, meta descriptions and image alt text. AI assistants connected through QueryCatch MCP read it too, before they write anything for you.

Who can change it?

Only admins on the profile. Viewers still get the benefit, because everything they generate follows the voice, but they can’t change the rules.

I look after several brands. Do they share one voice?

No. Each profile has its own brand guidelines, so switch profiles and you switch voices. Output never mixes between organisations.

Do I still need to paste my style guide into prompts?

No. Set it once in QueryCatch and it’s applied behind the scenes every time.

Have a different question? Get in touch

Teach it your voice once

Set your brand guidelines in a few minutes, and every AI feature in QueryCatch sounds like you from then on.

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