Your brand voice.Every AI output. Every time.
Set your tone, your do’s, your don’ts and your brand notes once. QueryCatch applies them automatically across every AI feature — so your team’s output never drifts from your brand.
One source of truth
Set your tone, do’s, don’ts and brand notes once at the workspace level. Every team member, every AI feature, every output reads from the same place.
Applied automatically
No copy-pasting your style guide anywhere. Brand guidelines are applied to every AI output behind the scenes — you set the rules once, we handle the rest.
Admin-controlled
Only profile admins can change the brand voice. Viewers benefit from it but can’t tamper with it — keeping your brand consistent across the team.
Four levers, one consistent voice
No prompt engineering required. Spend ten minutes filling in the workspace once and you’re done.
Tone of voice
Pick from eight presets — professional, casual, formal, friendly, authoritative, playful, inspirational, technical — or set your own custom tone.
Do’s
List the rules you want every AI output to follow. "Refer to bookings as reservations." "Lead with outcomes, not features." Up to 25 rules.
Don’ts
List the rules you want the AI to never break. "Never use exclamation marks." "Don’t mention competitors by name." Up to 25 rules.
Brand notes
Free-form context the AI should keep in mind — positioning, target audience, taglines, product names, or anything else worth knowing. Up to 2,000 characters.
Powering every AI feature
Brand Guidelines aren’t a separate product — they’re the layer that makes every other AI feature in QueryCatch sound like you.
AI Blog Writer
Every blog draft reflects your tone, do’s, don’ts and notes — so a 1,500-word post sounds like you wrote it, not a chatbot.
Learn moreAI Meta Title Optimisation
Title rewrites and AI-suggested alternatives stay within your tone and avoid words you’ve told us to skip.
Learn moreAI Meta Description Optimisation
Meta descriptions match your voice, hit your length targets and follow the rules you’ve set — across every page on your site.
Learn moreAI Image Alt Text
Alt-text suggestions are framed in your brand voice instead of generic instructional language — handy for accessibility and SEO at the same time.
Learn moreAI SEO Audit recommendations
When the audit suggests fixes, the recommendations are written in your tone so they land like internal advice rather than vendor noise.
Learn moreGeneric AI vs your brand’s AI
Same prompt, two very different outputs.
Without brand guidelines
“Our advanced platform leverages cutting-edge AI to deliver world-class solutions for businesses of all sizes! Get started today!”
- · Hype words: “advanced”, “cutting-edge”, “world-class”
- · Exclamation marks
- · No specific positioning
With QueryCatch brand guidelines
“QueryCatch sits between your search data and your decisions. Connect Search Console, set your brand voice, and ship the next change with confidence — no agency required.”
- · Specific positioning, no hype words
- · Plain, declarative sentences
- · Brand-named, audience-aware
Frequently asked questions
Honest answers about how Brand Guidelines work — and where they fit.
Why does AI need brand guidelines?
Without guidance, AI defaults to a flat, generic voice — exclamation marks, hype words, hedging language. Brand guidelines tell QueryCatch how your brand actually sounds so the output reads like you, not like every other AI-written page on the internet.
Which features actually use the brand guidelines?
Five touchpoints across four AI features: AI Blog Writer (full drafts), AI Meta Title Optimisation, AI Meta Description Optimisation, AI image alt text generation, and the SEO Audit AI recommendations. Set the rules once and they apply across the lot.
Can different team members override the brand voice?
No. Brand Guidelines live at the workspace (profile) level and only profile admins can change them. Viewers can use any AI feature and benefit from the configured voice, but they can’t tamper with the rules — so your brand stays consistent even as your team grows.
Can I have different brand voices for different websites?
Yes. Each profile in QueryCatch represents one website (or one client) and holds its own brand guidelines. Switch profiles, switch voices — handy for agencies running many client sites from one account.
Does QueryCatch share my brand guidelines with anyone?
No. Brand guidelines stay inside your workspace. They’re only used to power your own AI generations — never shared with other QueryCatch customers, never used for model training, never indexed or surfaced anywhere public.
How is this different from pasting a style guide into ChatGPT?
Three ways. First, persistence — set the rules once and never paste them again. Second, coverage — they apply across every AI feature in QueryCatch automatically, not just one chat session. Third, governance — admin-only edits keep the voice consistent across team members and over time, instead of drifting every time someone forgets to paste.
Is there a limit on how many rules I can set?
Up to 25 do’s and 25 don’ts (each up to 200 characters), plus a free-text brand notes field of up to 2,000 characters. That’s plenty for a tightly-defined brand voice — and short enough to stay actionable on every AI request.
Will adding more rules slow down AI generation?
No meaningful difference. You won’t notice a speed change in the editor. What you’ll notice is consistency — outputs stop drifting between sessions.
Simple Pricing
One Plan, Unlimited Potential
Start with our base plan and scale as you grow. No surprises, just value.
1 website • 2 users • All 20+ features included
Set the voice once. Ship on-brand AI everywhere.
Brand Guidelines come included in every QueryCatch plan. Configure them in minutes and watch every AI output match your brand.