Keyword Research

Discover, analyze, and optimize keywords across your website with density tracking, multi-word phrase detection, page mapping, and AI-powered recommendations.

Keyword Research Overview QueryCatch's [[gloss:keyword-research|Keyword Research]] tool automatically discovers and analyzes every keyword and phrase used across your website. It tracks keyword density, detects multi-word phrases (2-word, 3-word, and 4-word), maps keywords to specific pages, and provides AI-powered optimization recommendations — all from your own website data. Keyword Research works automatically once your website is connected via Google Search Console. No additional API setup or configuration is required. Getting Started Accessing Keyword Research Navigate to the SEO Analyzer section from your dashboard sidebar. Open the Keywords tab to view all discovered keywords. Keywords are automatically extracted from your website pages during analysis. Both single keywords and multi-word phrases are detected and unified into one view How Keywords Are Discovered QueryCatch scans your website pages and extracts keywords by analyzing page content, [[gloss:heading-structure|headings]], meta tags, and body text. The tool identifies: Single keywords (1-word) — common terms used across your site. 2-word phrases — short keyword combinations like "content marketing". 3-word phrases — longer combinations like "keyword density analysis". 4-word phrases — [[gloss:long-tail-keyword|long-tail keywords]] like "search engine optimization tips" The Unified Keywords Table All keywords and phrases are displayed in a single unified table with the following columns: Table Columns Keyword — The keyword or phrase text, with a word count badge. Type — Badge showing word count (1-word, 2-word, 3-word, or 4-word), color-coded for quick identification. Count — Total number of occurrences across your entire website. Pages — Number of pages where the keyword appears. Density — Average keyword density as a percentage across all pages. Found On — The specific pages where the keyword appears, with links to view them Sorting Click any column header to sort your keywords. Click again to toggle between ascending and descending order. You can sort by: Keyword (alphabetical). Type (word count). Count (total occurrences). Pages (number of pages found on). Density (average keyword density) Filtering Use the filter buttons to narrow down your keyword list by word count: All — Show all keywords and phrases. 1-word — Single keywords only. 2-word — Two-word phrases. 3-word — Three-word phrases. 4-word — Four-word long-tail phrases You can also use the search bar at the top to quickly find specific keywords by typing part of the keyword text. Expanded Keyword Details Click on any keyword row to expand it and see detailed analysis. The expanded view includes: Stats Grid A 4-column grid showing key metrics at a glance: Total Occurrences — How many times this keyword appears across all pages. Pages Found — The number of unique pages containing this keyword. Keyword Type — Badge showing whether it's a 1-word, 2-word, 3-word, or 4-word phrase. Average Density — The average keyword density percentage across all pages where it appears Density Progress Bar A visual progress bar shows your keyword density with contextual feedback: Below 1% (green) — Low density, consider using this keyword more often. 1%–2% (green) — Optimal density, good keyword usage. 2%–3% (yellow) — Borderline, monitor for over-optimization. Above 3% (red) — High density, may be flagged as [[gloss:keyword-stuffing|keyword stuffing]] Keyword density above 3% may trigger search engine penalties for keyword stuffing. Aim for the 1%–2% sweet spot for optimal SEO performance. Found on Pages A complete list of every page where the keyword appears. Each page is shown with its path and an external link icon for easy navigation. This helps you identify keyword distribution patterns and potential [[gloss:keyword-cannibalisation|cannibalization]] issues. SEO Tips Contextual SEO recommendations appear based on your keyword's actual metrics: Long-tail keywords (3+ words) are highlighted for their higher conversion potential. Keywords appearing on only one page get suggestions to expand usage. High-density keywords receive warnings about over-optimization risks. Low-density keywords get recommendations to increase usage. Optimally-used keywords are confirmed with positive feedback. General tips about including keywords in page titles and headings AI-Powered Analysis For deeper insights, click the "Analyze with AI" button on any expanded keyword. The AI analysis provides: Detailed optimization recommendations specific to your keyword and website. Content strategy suggestions based on keyword performance. Competitive positioning insights. Actionable next steps to improve keyword performance AI analysis requires an active subscription and uses your keyword data along with page context (meta titles, H1 headings) to provide targeted recommendations. Understanding Keyword Metrics Keyword Density Keyword density measures how frequently a keyword appears relative to the total word count on a page. It's expressed as a percentage: Calculated as: (keyword occurrences ÷ total words) × 100. Averaged across all pages where the keyword appears. Ideal range: 1%–2% for most keywords. Below 0.5% may indicate underuse. Above 3% risks over-optimization penalties Word Count Types Keywords are categorized by word count with color-coded badges: 1-word (green) — Broad, high-volume terms (e.g., "marketing", "analytics"). 2-word (blue) — Common phrases (e.g., "content marketing", "search optimization"). 3-word (purple) — Targeted phrases (e.g., "keyword density analysis", "meta tag optimization"). 4-word (pink) — Long-tail phrases with higher conversion potential (e.g., "search engine optimization tips") Page Mapping Page mapping shows which keywords appear on which pages. This helps you: Identify keyword cannibalization — multiple pages competing for the same keyword. Find content gaps — keywords that should appear on more pages. Understand topical relevance — which pages are most keyword-rich. Plan [[gloss:internal-linking|internal linking]] — connect pages that share keyword themes Mobile Experience The Keyword Research tool is fully responsive. On mobile devices, the table layout switches to a card-based view: Each keyword appears as a collapsible card. Key stats (count, density, pages) are visible at a glance. Tap to expand and see full details, pages list, and SEO tips. Filter buttons and search work the same as desktop. All sorting options remain available Keyword Strategy Best Practices Review your keyword list regularly to identify new opportunities and over-optimized terms. Focus on maintaining keyword density in the 1%–2% optimal range. Use multi-word phrases (2-word and 3-word) for more targeted traffic. Map each important keyword to a primary page to avoid cannibalization. Ensure high-priority keywords appear in page titles, [[gloss:h1-tag|H1]] headings, and meta descriptions. Use the AI analysis feature for actionable optimization recommendations. Balance single keywords with long-tail phrases for a comprehensive strategy Common Issues and Solutions No Keywords Showing Ensure your [[gloss:google-search-console|Google Search Console]] integration is connected and active. Check that your website pages have been analyzed — run a new analysis if needed. Verify that your pages contain sufficient text content for keyword extraction High Density Warnings Density above 3% is flagged as potential keyword stuffing. Review the pages where the keyword appears and reduce repetition. Replace some instances with synonyms or related phrases. Ensure the content reads naturally for users, not just search engines Missing Multi-Word Phrases Multi-word phrases are only detected when they appear on multiple pages. Short or [[gloss:thin-content|thin content]] pages may not generate enough phrase data. Try adding more detailed content to key pages to surface additional phrases Combine Keyword Research with the Blog Topic Generator to turn your keyword data into AI-powered blog outlines, or use it alongside Meta Title and Meta Description optimization to ensure your top keywords appear in the right places.