One page. Ten minutes. A plan.
A Friday morning at Little Paws Grooming, an example dog groomer on WordPress, finding out why a rival’s puppy page ranks higher. Step by step.
- Step 1 · 11:00 am
Paste their page.
Drop in the address of the page sitting above yours. QueryCatch fetches it live and reads exactly what it serves, the same way a search engine’s crawler would.
QueryCatch · Quick analysis - Step 2 · 11:02 am
Line it up with yours.
Pick one of your own pages that the QueryCatch analyser has already checked, and see them side by side: how much they write, how easy it is to read, and how long their sentences run.
QueryCatch · Content comparisonMeasureCompetitorYour pageWord Count1,840620Paragraph Count3111Flesch Score6448Avg Words/Sentence14.223.0Three times the words, and easier to read. That’s a clue.
- Step 3 · 11:04 am
Mind the gap.
Words you both use, words only they use, and words only you use. Theirs are your opportunities. Yours are your edge.
QueryCatch · Keyword gap - Step 4 · 11:06 am
Check the small print.
The technical tags search engines and social sites read, ticked or crossed for both pages. They’ve got three you haven’t.
QueryCatch · Meta & technicalCheckTheirsYoursSchema MarkupCanonical URLOpen Graph TagsTwitter CardsViewport MetaFavicon - Step 5 · 11:08 am
Keep them on your radar.
Save the competitor to your profile and press Analyze Domain. QueryCatch reads up to 20 of their pages and rolls them into one overview. Generate Report downloads it all as a PDF.
QueryCatch · Saved competitors
11:09 am
Homework for the afternoon: one better page.
